Privacy & Cookies


This Privacy & Cookies Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”). 

Personal information we collect 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information? 
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing your Personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here: 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights. 

Behavioural advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

You can opt out of targeted advertising by using the links below: 
- Facebook: 
- Google: 
- Bing: 

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at 

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

The Site is not intended for individuals under the age of 16 years old.

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below: 

[Re: Privacy Compliance Officer] 
Fortmens Clothing Ltd, Unit 8 Saxon Way, Harmondsworth, London, UB7 0LW, United Kingdom

Cookie Policy – Automatic Data Collection

What is a Cookie: A cookie is a small text file that a website stores on your personal computer, telephone or any other device, with information about your navigation on that website. Cookies facilitate browsing and to make it more user-friendly. A cookie contains the name of the server it came from, the expiry of the cookie, and a value – usually a randomly generated unique number. Cookies do not give access to nor damage your computer.

By clicking the 'I Accept' button on our website cookie banner or by browsing our website, you are agreeing to our use of cookies in line with your current cookie preferences and in accordance with this Cookie Policy.

You can change your mind at any time and amend your cookie preferences or change your browser settings to manage your cookies. If you disable cookies that we use, some parts of our website may not work properly and some functionalities will be unavailable, depending on the type of cookie you have disabled.

Use of cookies on this website

Cookies help us provide you with an enhanced experience when you visit our website. They also allow you to make full use of the online shopping and personalised features. We do not use cookies to collect or record information such as your name, address or payment details. Sometimes we link information stored in and obtained from cookies with personal information that we store about you. In such cases the combined data is your personal information and for detail on how we use and take care of your personal information please read our Privacy Policy.

Our cookies

We use different types of cookies on this website for the following purposes:

Strictly essential cookies
For technical purposes essential for the operation of this website and your use of it, such as keeping track of your current shopping basket and enabling you to checkout and pay for products.

Functional & performance cookies
To allow our website to operate at its best and remember choices you make when you have an account with us (such as your user name, language or the region you are in). They also collect statistical information about how visitors use this website, calculate views, and analyse popular products by quantifying clicks. This is so we can measure and improve the way our website works.

Social media & marketing cookies
To help us to provide you with recommendations of products, services and content that match your expectations and preferences. They also help us to measure the effectiveness of our advertising campaigns on third-party websites, including social media, and ensure you do not continue to receive adverts that you are not interested in.

Social buttons
If you 'share' our content with friends through social networks – such as Facebook, Instagram, Google and Twitter - you may be sent cookies from these third-party websites. We don't control the setting of these cookies, and we recommend you check the third-party websites for more information about their cookies and how to manage them.

How to manage cookies

Your cookie preferences: You can enable or disable cookies or be alerted when cookies are sent to your device by changing your website browser settings. How to do this will depend on the browser you use. Please bear in mind that you can refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings at:

· Internet Explorer: Http://Windows.Microsoft.Com/En-US/Windows-Vista/How-To-Manage-Cookies-InInternet-Explorer-9

· Chrome: Http://Support.Google.Com/Chrome/Bin/Answer.Py?Hl=En-GB&Hlrm=Nl&Answer=95647

· Safari: Http://Support.Apple.Com/Kb/PH5042

· Firefox: Http://Support.Mozilla.Org/En-US/Kb/Enable-And-Disable-Cookies-WebsitePreferences?S=Cookies&R=5&As=S

Other details you should know 

We reserve the right to update this Cookies Policy at any time but won't send communications regarding minor changes. We will communicate with you and request refreshed consent for cookies if we make significant changes to this policy.

Please note that if you do not consent to or change your mind about our cookies, this will not stop you from seeing our ads online. You will continue to still see our generic ads but they will not be tailored specifically for you and likely be less relevant.